Social media is one of the spearheads of outbound marketing in the Kraton Kasunanan Surakarta Hadiningrat digital ecosystem.
Our team will create content that captures the essence of the rich culture, traditions, and historical relics of Javanese culture and the Kraton Kasunanan Surakarta heritage.
In addition to our own content, we will also partner with cultural experts, academics, and social media influencers in Surakarta to reach a wider audience and generate excitement about this project.
We will create two channels for our social media marketing: Instagram and TikTok. These platforms were chosen because they are still relevant and are widely used by people of all ages, both young and old.
Instagram is a visual platform that is perfect for showcasing the beauty of Javanese culture.